Innovation Kinetics helps companies translate business aims into clear innovation strategies that will help them deliver their goals.
We work with many organisations that have excellent business strategies and marketing plans but they lack clear innovation strategies. Their ambitions are to be more innovative and put innovation at the heart of what they do. But this does not always translate into a powerful innovation strategy that can be shared with everyone in the organisation with aligned resources and work plans.
At Innovation Kinetics, we use best practice principles to help organisations create meaningful innovation strategies and translate ambitions into clear goals that can be measured and communicated.
Too often, marketing and R&D talk different languages. On big or urgent projects this can be a significant barrier to success. Innovation Kinetics helped lead our R&D team through the project, placing consumers at the centre of the process while providing a framework, language and creative tension within which marketing and R&D could thrive.