Innovation Kinetics helps companies translate business aims into clear innovation strategies that will help them deliver their goals.
We work with many organisations that have excellent business strategies and marketing plans but they lack clear innovation strategies. Their ambitions are to be more innovative and put innovation at the heart of what they do. But this does not always translate into a powerful innovation strategy that can be shared with everyone in the organisation with aligned resources and work plans.
At Innovation Kinetics, we use best practice principles to help organisations create meaningful innovation strategies and translate ambitions into clear goals that can be measured and communicated.
The most impressive thing about working with Innovation Kinetics was the results. Three ideas from this project are progressing to launch, the first one this year. This is fantastic as many agencies can deliver creative ideas, but it’s the tangible outputs that can make a difference to the brand and the business that count. Most of the ideas surprised and delighted me as I had previously thought we had exhausted all areas for honey innovation! One of the things that sets IK apart is their collaborative style. Everyone from marketing, sales, category and product development were involved in the process, which meant there was a lot of ownership to drive the innovation forward.We have already asked Innovation Kinetics to work with us again…