Innovation Kinetics helps organisations innovate more effectively to produce bigger, better and more break-through ideas.
We offer innovation services in three areas: strategy, idea & concept development, and training.
Our focus is at the early stages of innovation. We help organisations create clear innovation strategies. Our work spans all stages from early idea creation to concept development and testing, always supported by robust commercial thinking to maximise the success of a launch. We can also help companies become more effective at innovation through training, tools and capability programmes.
We thrive on the ‘a-ha’ moments of innovation. Our name is based on the kinetic energy sparked by creating new ideas. We recognise that innovation is not static; it’s about moving things forward and gaining momentum towards business growth.
Finding these ‘a-ha’ moments is what we call the innovation sweet spot. It happens when three things come together: a true consumer insight, an exciting idea that a brand or technology can offer to address this insight and a bigger macro trend that helps the idea have scale.
“Chuck out the bean bags, and inject a healthy dose of energy, pragmatism and the right people in the room. Innovation Kinetics took the time to understand what actually drives our business and category, so all our ideation energy was directed into creating ideas that are inspiring to our category, and more importantly relevant and practical, something missing from many other innovation agencies. The result, a strong set of NPDs to take our business forward.”